Private Partnership Proposal
Prepared for Triana Hinchey
Download Proposal
A Hands-On Culinary and Wine Experience
D² SUPPER CLUB× La Costa Wine Co.
Where the wine tells a story—and the guests help create the meal.
A proposed series of hands-on culinary and wine experiences led by Chefs Dawn Flaherty and Donna McKay, with pairings and wine education from La Costa Wine Co.
This is more than a cooking class. More than a tasting. And far more memorable than another traditional wine dinner.
Events that turn strangers into regulars—and regulars into friends.
Proposed exclusively for Triana Hinchey
An Opening Note
Triana,
La Costa Wine Co. already understands something we believe deeply: the best food and wine experiences are not about showing off what you know. They are about bringing people together.
Your brand makes wine approachable, social and rooted in the neighborhood. D² Supper Club brings that same spirit to food.
Together, we can create a recurring event series where guests do more than sit, sip and watch. They make something. They learn something. They laugh with people they may not have known when they arrived—and then sit down to enjoy the food and wine together.
Chefs Dawn and Donna lead the culinary experience, sharing the ingredients, techniques and history behind each dish. La Costa Wine Co. selects the wines, explains the pairings and gives guests a reason to discover a new bottle, return to the bar and become part of the wine-club community.
It feels like a natural fit.
Chef Dawn Flaherty and Chef Donna McKay
D² Supper Club
The Big Idea
Not another wine dinner. A wine experience people help create.
Traditional wine dinners ask guests to sit down and receive the experience. D² Supper Club invites them into it.
Guests work together in small groups to make one approachable element of the menu—rolling pasta, shaping dough, balancing a sauce or finishing a seasonal dish. Chefs Dawn and Donna guide the process while sharing culinary techniques, ingredient knowledge and the cultural story behind the food.
La Costa Wine Co. introduces the featured wines and explains how acidity, tannin, body, region and winemaking style interact with the dish.
The evening ends around the table, where everyone enjoys what they helped create.
No résumé required. Just curiosity, a willingness to get your hands in the dough…and maybe a little thirst.
Why This Fits La Costa Wine Co.
Two brands with the same instinct about hospitality.
01
Wine Without Pretension
La Costa Wine Co. makes discovering good wine easy, compelling and fun. D² Supper Club approaches cooking the same way.
02
Real Community
Both brands believe that food and wine are at their best when they create conversation, connection and a sense of belonging.
03
Stories Worth Sharing
Every event gives guests the story behind both the plate and the glass—from culinary history and technique to vineyard, region and producer.
04
A Reason to Return
A rotating schedule of seasonal menus and pairings creates anticipation and encourages guests to come back with friends.
How the Evening Works
Six unhurried moments, from first pour to last bite.
- 01
Arrive and Pour
Guests are welcomed with a La Costa Wine Co. glass selected to introduce the evening's theme.
- 02
Meet the Table
Chefs Dawn and Donna welcome the group, introduce the menu and make it comfortable for guests arriving alone or with friends.
- 03
Learn the Story
Guests discover the origin of the dish, the ingredients being used and the culinary techniques they are about to practice.
- 04
Create Together
Guests work in small teams at organized culinary stations, with hands-on guidance from both chefs.
- 05
Taste the Pairing
La Costa Wine Co. introduces the featured wine, explains why it works with the food and makes wine education approachable.
- 06
Gather and Enjoy
Guests sit down together, enjoy what they created and leave with new knowledge, new connections and a reason to return.
- Recommended format
- 90 minutes to 2 hours
- Recommended capacity
- 16–24 guests, subject to final room layout and equipment
- Skill level
- Beginner-friendly
- Atmosphere
- Social, guided and relaxed
What Is in It for La Costa Wine Co.?
A recurring experience designed to grow the room—not just fill it.
Attract New Customers
D² Supper Club markets each event beyond La Costa Wine Co.'s existing audience, introducing local residents to the wine bar in a warm, memorable way.
Sell More Wine
The culinary ticket brings guests through the door. La Costa Wine Co. retains the opportunity to sell additional glasses, flights and bottles throughout the experience.
Grow Wine-Club Membership
Every event gives the staff a natural opportunity to introduce the wine club, its monthly selections, member pricing and VIP access to future dinners and tastings.
Create Meaningful Repeat Traffic
A successful guest does not simply attend one event. They return for the next menu, bring friends, purchase the featured wine and begin to see La Costa Wine Co. as their neighborhood gathering place.
Differentiate the Event Calendar
This offers something more engaging than a standard flight or seated pairing dinner: guests participate, learn and connect.
Activate Quieter Time Periods
Events can be scheduled during strategically selected lower-volume hours, creating incremental traffic without competing with the wine bar's strongest business periods.
Generate Content and Referrals
Hands-on pasta making is naturally visual and shareable. With guest permission, every event can create social content, word-of-mouth referrals and future-event interest.
Strengthen the Neighborhood Brand
The experience reinforces La Costa Wine Co.'s position as more than a retailer or bar—it becomes the place where the community gathers.
The event ticket gets them in the room. The experience gives them a reason to come back.
The Signature Pilot
Pasta & Pour
Handmade Fettuccine with Bolognese
Recommended as the first event because it is recognizable, social, photogenic and beginner-friendly.
The Experience
Guests learn how flour, eggs, hydration and technique become fresh pasta. Working in teams, they mix and knead dough, learn what properly developed dough feels like, roll it into sheets and cut fresh fettuccine.
Chefs Dawn and Donna demonstrate the building blocks of a properly balanced Bolognese and explain the history behind the dish.
La Costa Wine Co. selects the pairing and guides guests through how the wine's acidity, body and structure complement the richness of the sauce.
The Menu
- Welcome taste or small seasonal bite
- Handmade fettuccine
- Slow-simmered Bolognese
- Freshly grated Parmesan
- Optional simple green salad
- La Costa Wine Co. pairing
Keep the first event focused. The pasta is the star.
What Guests Learn
- How fresh pasta dough is built
- The role of flour, eggs and hydration
- Proper kneading and resting
- How to recognize correct dough texture
- Rolling and cutting fettuccine
- How a layered Bolognese develops flavor
- Why the selected wine works with the dish
Suggested Event Description
Flour. Eggs. Wine. New Friends.
Roll up your sleeves and make fresh fettuccine alongside Chefs Dawn and Donna. You'll learn the feel of great pasta dough, roll and cut your own noodles, discover the story behind Bolognese and enjoy a pairing selected by La Costa Wine Co.
Come with a friend—or come meet one.
Future Event Series
A rotating calendar with new reasons to return.
Once the pilot is proven, D² Supper Club can become a rotating series with new reasons to return throughout the year.
Gnocchi & Italian Reds
Guests make pillowy potato gnocchi while learning the importance of moisture, texture and a light touch.
MenuHandmade potato gnocchi, brown butter and sage or seasonal tomato sauce.
PairingBarbera, Sangiovese, Nebbiolo or another Italian red selected by La Costa Wine Co.
Ravioli & Rosé
A lively spring or summer event built around filled pasta.
MenuSeasonal ricotta ravioli with lemon, herbs and brown butter.
PairingDry rosé or a bright Italian white.
Bao & Bubbles
A playful, hands-on evening with excellent social energy.
MenuSteamed bao buns, savory filling, quick-pickled vegetables and spicy mayo.
PairingSparkling wine, Champagne, pét-nat or another refreshing selection.
Truffles & Tasting
A holiday-friendly event that also creates a take-home gift.
MenuHand-rolled chocolate truffles finished with cocoa, pistachios, freeze-dried raspberry and mango.
PairingPort, dessert wine, sparkling wine or a complementary red.
The Harvest Table
A seasonal fall experience celebrating warm flavors and shared plates.
MenuButternut squash ravioli with brown butter, sage and Parmesan.
PairingPinot Noir, northern Italian red or a textured white.
The Sparkle Supper
A festive December gathering centered on celebration and connection.
MenuHandmade wild mushroom pasta with Parmesan, followed by dark chocolate pots de crème.
PairingSparkling wine followed by a complementary red or dessert pour.
These are proposed concepts. Final menus and pairings would be developed jointly based on seasonality, event capacity, venue limitations and the wines La Costa Wine Co. wants to feature.
Recommended Business Model
Simple, transparent and built to benefit both businesses
Presented as the recommended starting structure for discussion.
D² Supper Club
Chefs Dawn and Donna:
- Design and lead the culinary experience
- Create the event description and culinary marketing
- Manage culinary ticket sales
- Purchase and prepare ingredients
- Provide agreed portable tools and pasta equipment
- Organize guest workstations
- Teach the culinary techniques and food history
- Manage culinary setup and cleanup
- Promote the event to their audience
La Costa Wine Co.
La Costa Wine Co.:
- Provides the approved event space
- Selects the wine pairing
- Provides wine knowledge and pairing education
- Sells additional glasses, flights and bottles
- Introduces the wine club and future events
- Promotes the event to its audience
- Provides wine service and any agreed glassware
- Maintains responsibility for alcohol sales and service
Recommended Revenue Structure
- D² Supper Club sets and retains the culinary ticket revenue.
- La Costa Wine Co. retains revenue from additional glasses, flights and bottle sales.
- If one welcome glass is included in the ticket, D² purchases that wine from La Costa Wine Co. at a mutually agreed event rate.
- La Costa Wine Co. receives new traffic, beverage sales, bottle sales and wine-club opportunities without carrying the culinary labor or ingredient expense.
- Any staffing, rental, cleaning or special setup costs are agreed upon before the event is published.
For the pilot, keep the arrangement simple. D² manages the culinary ticket. La Costa Wine Co. owns the wine relationship.
Suggested Pilot Economics
Figures below are recommendations for discussion, not final commitments.
Suggested Ticket Range
$89–$109per guest
The final ticket price depends on:
- Whether a welcome glass is included
- Ingredient and food costs
- Capacity
- Staffing
- Equipment and rental requirements
- Event duration
- Payment-processing fees
Illustrative Example
Adjust the figures to model a different evening.
- D² Supper Club retains culinary ticket revenue
- Food, supplies, staffing and processing costs are paid by D²
- La Costa Wine Co. retains additional beverage and bottle sales
- Included welcome-wine cost, if any, is paid to La Costa Wine Co. at the agreed rate
This illustration is not a revenue guarantee. Final economics must be approved by both parties before tickets go on sale.
Marketing Plan
Fill the first event—and create demand for the next one
Phase One
Build Curiosity
- Announce that La Costa Wine Co. and D² Supper Club are creating a new hands-on experience
- Share close-up pasta-making imagery
- Emphasize limited capacity
- Invite guests to come alone or with friends
Phase Two
Sell the Experience
Market the transformation, not simply the menu:
You arrive curious. You make fresh pasta. You learn the wine. You sit down with people who no longer feel like strangers.
Promotional channels
- La Costa Wine Co. email list
- D² Supper Club email and social audiences
- Instagram and Facebook
- Wine-club communication
- In-store signage and QR code
- Eventbrite or a dedicated ticket page
- Personal invitations to regular customers
Phase Three
Convert the Room
During and after the event:
- Feature the paired bottle for purchase
- Offer a simple wine-club invitation
- Announce the next D² Supper Club date
- Collect guest emails and event feedback with consent
- Send recipes, pairing notes or a thank-you follow-up
- Offer attendees first access to the next event
Pilot Success Measures
How we would judge the first evening together.
Operational Checklist
Before announcing the pilot, confirm:
- Event date and hours
- Maximum guest capacity
- Table and workstation layout
- Access to water, sinks and electrical outlets
- Permitted culinary equipment
- Food preparation and service requirements
- Health and safety compliance
- Insurance requirements
- Alcohol service and included-wine structure
- Glassware and service responsibilities
- Staffing
- Setup and cleanup timing
- Ticketing and refund policy
- Guest allergy and dietary disclosures
- Marketing responsibilities
- Photography permissions
- Ownership of guest contact information
The pilot menu and teaching plan must be designed around the wine bar's approved equipment, food-service capabilities and available workspace. Any cooking performed onsite must comply with applicable health, safety, fire and licensing requirements.
Recommended Pilot Plan
Pasta & Pour
- Experience
- Handmade Fettuccine with Bolognese
- Length
- Approximately 90 minutes to 2 hours
- Capacity
- Proposed 16–24 guests
- Format
- Demonstration, hands-on pasta making, wine education and shared tasting
- Guest level
- Beginner-friendly
- Primary goal
- Introduce a differentiated recurring event that drives new traffic, wine sales and future membership
- Recommended launch
- One pilot event, followed by a short review before announcing the series
Let's give people something to do together—not just something to attend.
La Costa Wine Co. already creates the kind of room where people feel welcome, curious and connected.
D² Supper Club adds flour, eggs, technique and two chefs who know how to turn participation into confidence—and a room full of guests into a table full of new friends.
Together, we can create a recurring experience that brings new people through the door, gives regulars another reason to return and makes the wine even more memorable because of the story shared beside it.
The best glass is the one shared.
The best meal may be the one we create together.
Prepared for Triana Hinchey
La Costa Wine Co.
Presented by Chef Dawn Flaherty and Chef Donna McKay
D² Supper Club
Private partnership proposal. All menus, capacities, prices and commercial terms are proposed for discussion only; no partnership, pricing or event has been finalized.